I had the privilege to go to a “how to build a fashion blog” workshop at The Archive, organized by Jessica from the Brownbook Magazine (which mainly focuses urban lifestyle, design, culture and travel across the Middle East and North Africa) and hosted by the dashing and talented Nadya Hasan. Nadya is the mastermind behind “The Fierce Diaries” a blog with it’s focus on fashion in the Arab world. I have to say I have humongous admiration for the content and aesthetic treatment of both the Brownbook magazine as well as “The Fierce Diaries”.
Here are some tips that inspired me from Nadya’s talk to some upcoming bloggers:
- You don’t have to buy a site from the get-go. Try WordPress or Tumblr for a free try and you can go quite far with it.
- It is good if you have started on a theme/subject that you want to go into but don’t be afraid to start wide. Most people figure out what they want to do only later on the shaping of the blog.
- Make friends with photographers. Photography is an important addition to blogging, especially if you are focusing on fashion and travel. Most people are visual, so engage them aesthetically.
- Create a unique image for yourself and keep it consistent and integrated.
- Who is your target audience? Make sure you understand who you are catering for, apart from yourself of course 🙂
- Review your blog and monotize it after you have had sufficient followers and traffic on your site.
- In a way you are also a publication. Don’t forget that.
- Be sure to set time aside. Nadya works 7 days a week on her blog, and it shows.
- Speak your mind.
- Tag things that are necessary but don’t overtag.
- Make sure to use social media. It is there to help spread the word and gives you an opportunity to spread your wings into other media and platforms.
- Work with other bloggers. Go to events together and see how you can promote each other.
- Network. Blogging is also all about who you know and if you are one person doing it like Nadya, you are your own Editor (responsible making sure content is consistant), Community manager (the front-line, the go-to-girl, the face at events, the person in charge of replies and responses) as well as the Content Creator. You are one person wearing many hats.
- Be frequent and have fun.
Taking everything on board that Nadya mentioned I will now embark on the journey into the magical world of blogging. Wish me luck.